POLITICAL / ELECTORAL MARKETING AND STRATEGY
WHAT WE DO
STRATEGY TO REACH YOUR GOALS; TOOLS TO GET THE JOB DONE; TRAINING TO PUT THE POWER IN YOUR HANDS; AND EXTRA PAIRS OF HANDS IF YOU NEED THEM.
STRATEGY – Electoral Strategy with segmentation for different target groups, with the setting of targets to be achieved in the short, medium and long term, and the establishment of mechanisms for systematic evaluation of results
DIFFERENTIAL – Establishment of the differences between competing candidates, with possible explanations for their choice, coupled with the main theme of his campaign.
IMPLEMENTATION – Detailing the implementation of the strategy, including decision making and the tasks to be performed, their responsibility and costs.
BUDGETING – Budget preparation, including details of the revenue estimates and their methods of collecting and spending and control.
BRAND CAMPAIGN – Study and Development of the brand campaign, including Campaign Motto (slogan) and symbols of the campaign, according to the ideas, positions and candidate project for the region.
GRAPHIC DESIGN – Study of Symbols and artwork, Poster basic buttons, screen saver, Banners, Logos and Layout, according to the segmentation (Regional, Ethnic Groups)
LOGISTICS – Definition of Logistics Implementation Resources – Task Force / responsibilities and implementation schedules.
We’re a nimble team of progressive tech strategists with real-world experience building membership and activating people-power to serve the common good.
Here’s more about what we do, and what our talented team can do for you. Check out our case studies for how we’ve helped clients with online strategy and activism, building their lists of supporters and activists, website development, fundraising, online-offline engagement, social media and more.
We’ll design a strategy to build your list and your social media community, organize “real world” and online activism with your supporters, create online messaging and branding, help you raise money via an effective email program, use online advertising to reach and grow your base and even do custom software development. Our services include everything from designing beautiful responsive websites and custom email templates for your CRM, to building apps and tools for social media sharing. And we offer soup-to-nuts or a la carte service from composing the message to placing online ads, so you can focus on reaching your goals.
Are you a political candidate or founding/leading a new non-profit organization? We can help you get set up to launch, with strategy help, a basic splash website, email list, social media, online donation collection and more.
Looking to stop bad legislation or pass great legislation in the states or on the federal level? We work with non-profits and PACs in several states on their local and federal legislative strategy online and off, and we’d love to talk to you and see how we can help you make a better world this year.
Online activism tools working together
We are adept at interoperability, getting disparate systems to talk to each other and share their data. Need to get your voter file or donor database connected to your email list? We can help with that. Want to collect more email addresses from your website and social media, or gather more social media followers from your website and email list? We can help with that too. We work with a variety of systems, from Salsa to Blue State. From NGP VAN to NationBuilder. From Constant Contact to Convio. From Action Network to ActBlue.
Case Study – Barack Obama 2008 – Portuguese version – Click here
Marketing & Communications
Our Marketing & Strategy team is responsible for deciphering industry trends, driving product strategy, defining our value proposition, keeping an eye on competition, and conducting ongoing corporate, government agencies, public and private institutions strategy reviews.
They are also in charge of making sure that our positive impact on the efficiency industry and the environment does not go unnoticed through advertising, press outreach, conferences, events, promotions, and collateral.
CORPORATE MARKETING AND COMMUNICATIONS
Strategic planning for the creation, modification and consolidation of images from enterprises, business entities, government agencies, public and private institutions, based on research (quantitative and qualitative) that can provide analysis necessary for formulating efficient strategies for Institutional Marketing, duly monitored during the execution of its various stages, with the use of new information technologies and traditional tools of social communication.